One Text - 25 Ways
My objective was to take the zodiac sign "Pisces" and typeset the same paragraph in 25 different ways. The goal was to really experiment and try different solutions and creative paths to lay out the text. However, I wanted to try to keep the essence of the Pisces individual in the design - "spiritual, sensitive, dreamy, and mystical". Please enjoy some of the spread examples I created during my study.
"Dreamy, sensitive, and spiritual Pisces is drawn to all things mystical! The emotional Fishes are filled with so much compassion and empathy, they often put others’ needs before their own. Ruled by Neptune, Pisces is intuitive and incredibly creative by nature. With a soul as deep and vast as the oceans, Pisces thrives in a world of fantasy and illusions, where its imagination can flow freely".
I tried to experiment with pattern, shape, opacity, and size. Playing around with the same paragraph of text was tedious after a while, but it helped exercise and encourage me to try different solutions that I've never worked with before with type.