Russian Pointe / Redesign
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Russian Pointe is a well-known and most trusted brand of ballet supplies in North of America. RP provides dancers with the finest pointe shoes, created in Moscow in the grand tradition of Russian craftsmanship from 1998. The refreshed look was made for the next step of the brand’s life. The new logotype and monogram, typography and communication materials convey the spirit of classic dance in modern time.
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Client – Russian Pointe, USA
Designer – Maksim Arbuzov, Montenegro
Letterer – Olga Kovalenko, Russia
Letterer – Olga Kovalenko, Russia