the acronyme “KOL” is short for Kahwa Oula Latay which is the slang arabic for “Coffee or Tea”. The phrase that people use to invite other people over as a sign of hospitality by offering them the two most known drinks in the arabic world (coffee being the first and Tea second).

The design tries to stay true to the arabic identity with a splash of modernity and minimalistic approch  while keeping the core idea alive.

the logo is a take on the acronym “KOL” and merging it with the two concepts of drinks (Coffee cup, Dripper, ) and hospitality (Invitation to the house)