artinformal
Relationship between two points
Relationship between two points
artinformal is expanding to a new space. The aim of the rebranding was to update and refresh the current format to a more dynamic, flexible, cohesive and modern approach when it comes to the identity. We took inspiration on how artinformal started where there is always a relationship between two (2) points - the artist and the gallery, the audience and the space, the collector and the curator, creative exchanges and encounters.
The basis of the word-mark is derived on the characteristic of the modified typeface. The logotype in a lowercase exude an approachable and casual vibe since we are revolving around the word "informal" which implies the characteristic of the gallery which is relaxed, friendly and approachable in nature.