Engaging museum audiences with a mobile experience that blends art and community reactions.
We created MCASD React, a mobile platform that invites visitors to respond to artworks with their own images and text. Each artwork becomes home to a dynamic conversation, with its own content feed that grows as community members add their reactions.
Museum staff can create and share new prompts to celebrate events like holidays or artists’ birthdays, making MCASD React a flexible platform that can evolve to support the museum’s changing needs.
MCASD React provides a personal entry point for visitors to discover works of art in MCASD’s collection. It gives an underserved population an opportunity to contribute their voice and creates a public venue where artworks and reactions are on display together.