New Product Line - Positioning
For its foray into the non-profit Shelter world, our veterinary client asked us to define its brand positioning and create campaign work to support it.
What follows are 2 different approaches, each designed to promote the value of excellent diagnostics to a cost-sensitive, purpose-driven target audience.
From time to time, we present our creative vision in a sketch format, as a way to quickly bring to life an idea without getting distracted by the exact photography or illustration style. The first concept includes several different images designed to appeal to our audience in different ways; the second concept is a sketch.
