Mr. Postman is the name and logo of the paper products line of Stick & Style GmbH. I created Mr. Postman as visual to appeal to the stereotype of "the lonely housewife" in a funny and provoking way, advertising him on social media channels as a ladies man with funny and suggestive quotes which shouldn't be taken too seriously. I created some "pilot" products with his design to test the interest of our customers in stationary and other paper products, as the main company has only dealt with fabrics and other sewing products up to this point.