Services
Graphic Design, Art Direction, and Content Strategy
Project
I was tasked with art directing a product photoshoot and developing key art for both men’s and women’s training that authentically showcases how it feels to train in a functional fitness space with the shoe. All assets created were used on site, social media, or in the media.
Key Consumer Insight
Consumers shopping for a training shoe in this space are very particular ground feel, stability, and full range of motion
The Strategy
In order to communicate the authenticity of the shoe and the strength of the athlete, I combined both aspects: product shot and emotional portrait. The goal was to create a familiar 360 picture of how it feels to train with this shoe that communicates directly to the athlete wearing it.