UNBLUSHED MENSTRUAL CUP Repackaging and re-branding
Menstrual cup is a product that is inserted in the vagina during menstruation. The main motive behind changing the packaging was to increase the protection of the cup. The product is now preserved in a tin container, free from germs and dirt. Also now it comes with a mini container inside which is easy to carry and handy.
I have made a mascot inspired by ROSIE THE RIVETER showing strength and courage, helping ladies with periods and providing with proper knowledge, tips and tricks regarding menstruation just so to relate among the target age group. I named the character Vaggi (from vagina as who knows the person better than the one itself).
The pastel blue color scheme shows calmness.
INSTRUCTION GUIDE
It has every instruction that is required while menstruation including what size to wear, how to wear, some tips and tricks etc.
