Corpus Mangi

  • Project A.K.A. invited designers to build an identity for an alter ego that is either the opposite or an exaggerated version of yourself. The alter ego I designed was that of a murderer who is also a pastry chef. 
    As eerie as it may sound, I wanted to portray the identity of this notorious pastry chef in an extremely sophisticated way through his brand 'Corpus Mangi' {corpus: body; mangi: to eat} while subtly hinting his horrific nature.

    The branding is an abstract depiction of blood blotting on paper and the supporting collaterals carry the same aesthetic, including posters that depict food being 'murdered' thus giving clues about the nature of the pastry chef.

    "This lascivious pastry chef celebrates the lust and courage of mass murderers, infamous for annihilating and feasting on the flesh of humans. All desserts baked at Corpus Mangi are made from the most ruthless of cannibals that escaped the force of law, and, in turn, serve as a sweet reminder of the passing away of inhumanity."

    The project was completed under the guidance of Jason Gottlieb and Jennifer Cole Phillips at the Maryland Institute College of Art, Baltimore.