Brief:
SAMA is one of the biggest TV broadcasting companies in Lebanon. They're the leaders in sports channels and have recently launched IPTV service.
"Sama" means "Sky" in Arabic. It is written "سما". After research and brainstorming, we narrowed down our ideas to a couple of sketches visualizing radio waves, Arabic typography and satellites. This was one of the final logos I proposed to the company.
Final logo composition:
The Logo I chose was this one, which is a combo of Radio waves and the Arabic version of "Sama" ---> "سما". The combo created a solid yet playful shape that represents the true spirit of the brand.
We chose purple for Luxury, Blue for security, and Pink for creativity to showcase the diversity in the services that "Sama" provides.
Thank you for checking out my work!
