Loyola / Notre Dame IDEA Branding & Illustration (2018)

  • Illustrated branding for the IDEA Space,
    an experiential learning initiative at the
    Loyola Notre Dame Library in Baltimore.

    Baltimore, 2018.

    I was inspired by the concept of building, which, as a "makerspace," the IDEA Space, co-run by Loyola University
    Maryland and the College of Notre Dame of Maryland, encourages students to do. For this reason, I adopted an
    origami and paper-craft theme, with the word mark progressing from appearing to be flat "paper" (for the "i")
    to folded paper ("a"). For the logomark, I illustrated the mascot of each university in an origami style. Each
    institution's color palette is also represented in its respective design.