Chinmaya Yuva Kendra Branding (2017)

  • Re-branding package for CHYK West, the U.K. branch of Chinmaya Yuva Kendra (CHYK, for short). CHYK is the young adult wing of Chinmaya Mission, a spiritual foundation established in India in 1953.

    CHYK West instructed me that they were looking to update their branding to something that was more modern, but still honored their heritage. They also did not want to use the abbreviation "CHYK," as it could be interpreted to not be inclusive of men.

    Through researching the organization, its parent organization, and the culture of its founder, I created a new color palette and identity suite.