This campaign targeted customers who had already bought a similar product, by sending them a dishwashing liquid sample in a small Amazon-co-branded box. Based on existing examples and cutting guides provided by the printer, I resized the box and modified artwork sent by client to create external ad and leaflet. Customers are invited to visit an Fairy Amazon landing page to redeem a discount coupon. This page was created by another designer under my supervision, in order to ensure visual and copy consistency.

Landing page on desktop, tablet and mobile: art directed another designer during the build to ensure consistency of messaging and visual approach.