The City of El Segundo Recreation and Park department was looking to update and modernize their logo. The mission was to conceptualize and create a logo that exemplified their outlook on their department and went along with their mission statement. A logo type was the solution. Azo Sans Uber Regular was used as a base for the logo type. The type face was chosen for it's expansive space that represents the size of the parks surrounding El Segundo. The Rec & Parks Department is unlike any other city department. They are a social department that plans fun events where a city becomes a community and a community is a home.
The type face was stylized to fit characteristics of our programs. The REC wave strike through path symbolizes our robust aquatics department. The baseball in the lower counter of the ampersand represents our active sports leagues both youth and adult. The the edges on the letter P of PARKS represents our trees located throughout all our parks. When placed together we have a playful and approachable logo type. The logo type stands above the departments motto.
The colors chosen for each word represents the following: Blue: uniformity and fresh and our aquatics department. Green: growth and nature of our parks. Yellow: brightness and warmth of our department. Brown: professionalism that our department shows throughout the community. Red: The passion that our staff has for bring excellent and efficient customer service to our community. This combination of research and development proved successful in creating a logotype that is beloved and respected throughout the community of El Segundo.
