Fuelled by Caffeine
Fuelled by Caffeine was started by me and a friend to provide awesome clothing and merch for people who (like us) get their kicks from caffeine, mid-2000's pop-punk, video games, anime, and anything else we're into.
The logo-cum-mascot is an amalgamation of a takeaway hot beverage cup and a rocket. Because "fuelled by caffeine". Its simplicity means it looks great when used for a range of applications and at a host of sizes.