Indigo prides itself on helping women to feel stylish and comfortable in every aspect of their life. Indigo offers pieces that can be worn to work, social events, or for those special nights where you want to dress to impress. We strive to make pieces that can be worn with everything in your wardrobe and that fit and feel great. We seek sustainable fabrics whenever possible and manufacture our clothes in the US, making our customer feel good about what they are buying. Adding unique touches like embroidery and fun color choices, we add an artistic flair to our classic pieces that is rare in today’s fast fashion world.

 

 

CUSTOMER:

 

Lilly, a 25-year-old, is a free spirit at heart. She works in a professional environment, but likes to attend social events and nights out, requiring a wardrobe that caters to both. She needs to be comfortable throughout the day, but makes sure comfort doesn’t mean sacrificing fashion. Our artful touches give her just the right amount of personal style to feel like she can conquer the day confidently and fashionably. She likes to shop at local boutiques for good quality and to support sustainable practices and small businesses.