CREATIVE + ART DIRECTION - Buy Them Knowledge Instead of Toys // Client: Our Children Charity
Context: Just before Christmas, people have a habit of donating useless gifts (mostly various toys) to orphans.
Idea: We decided to challenge this habit, by creating a series of virtual "doll sets", visualising essential jobs and crafts the orphans could learn.
The doll sets could be virtually bought by sending a text message from your mobile and the "cost" of the doll would go to the NGO behind the project.
The money collected was used to design a series of masterclasses that would teach orphans those essential skills.
Hence, instead of spending money on useless toys, people contributed towards helping the orphans learn useful skills and be prepared for real life and a smoother social integration.
