A rebranding project for Pet Lover’s Centre that focuses on brand devices and systems. 2018.
For more details on the rebrandinng of the logo, please look through this publication.
PET LOVERS CENTRE
Pet Lover’s Centre prides themselves in catering to the
Pet Lover’s Centre prides themselves in catering to the
needs of our customers in terms of caring for animals and
such. While we believe in this, we also trust that your pets
are to be celebrated! Not only will we care for them, we will
also recognise their unique identities as valuable family
members in our community.
BRIEF
Create a cohesive brand system and, if needed, a new brand
Create a cohesive brand system and, if needed, a new brand
identity for Pet Lover's Centre.
PROBLEM
Inconsistent design throughout their touch points.
Inconsistent design throughout their touch points.
Rearranged the original logo to provide balance and changed colours to suggest growth. The new slogan is a new perspective.
The graphic represents the pet’s mark on the world as they take charge of their own identity. Crooked lines look hand-drawn and emphasises the personal style of the new brand.
For more development, please look through this publication.
