Off Campus Living is a resource to help Western Washington University students learn about the basics of renting, rights & responsibilities as a tenant, and creating community. As the lead designer for the 2018-2019 school year, I set out to build a cohesive and fun brand. Most of the designs I would work on throughout the year are advertising and publicity for the program, so I wanted to implement a lot of color and bold illustration to draw attention and get students to read the information and attend the events.

​​​​​​​Through research and meeting with the program manager, I started with a brand guideline. Using elements that past designers Whitney Flinn and Kelly Quesnel had created such as the logo and gnome illustrations, I developed the guidelines to set the standard for the designs I would make throughout the year and for future designers to utilize. While I did have creative freedom, there are constraints I take into account when it comes to the university standard for some colors and copy. For the three main events, I created a connected campaign, including a poster, banner, and animation to draw students to each event. I have also created several informational materials to have at various tabling events, large scale kiosks, and swag items.