Sleight of Hand. to the touch! Editorial for EME #5, magazine winner of a gold medal for best editorial design by the Society for News Design
For the fifth edition of EME magazine the biggest challenge was to integrate organically the element that gives life to these products. Painted hands that coexist in the stages of each design and at the same time, invite us to feel, press, caress, tie, uncover but above all... invite us to play!
A design object by itself, is not more than an object. The idiom "you can look but can't touch" is contradictory when it comes to design. The human presence enhances the importance of the product-its reason for being- and shows us the complicity that exists between both parties.
Ten products out of the ordinary becomes everyday objects at the first touch
We created this series of ten photographs thinking of sheets that were composed of colors with different shades. A mix of blue, pink, green and brown; where hands merge with the background and adapt in harmony to the appearance of each piece. With a subtle action that speaks of the symbiosis of design, the object gives a verb to the hand and the hand uses the object.
Naked and not regrets!
Different versions of the same idea
Naked and not regrets!
Different versions of the same idea
Naked and not regrets!
Different versions of the same idea
Naked and not regrets!
Different versions of the same idea
Naked and not regrets!
Different versions of the same idea
Naked and not regrets!
Different versions of the same idea
Making Of...!
Special thanks to our models! @p.tabares, @andreagiugliano, @tebanben