School of the Art of Denial (S.A.D) is a summer residency for advanced experiential design aimed at ruling party officials and climate change deniers to create their own shiny bubble away from the abrasive world of facts. This school equips its students in elevating their denial and bringing all their utopic experiences to life with augmented reality, virtual reality, holographic installations, single-source news feeds, and more. The students will be trained to create their own versions of truth and alternate realities with a critical inquiry into the idea of ‘facts’.
This project was undertaken as part of the Imaginary Art School project at the Maryland Institute College of Art.
PROJECT MENTORS: ELLEN LUPTON, JASON MATTHEWS GOTTLIEB
DONE AT: MARYLAND INSTITUTE COLLEGE OF ART, 2019
AREAS OF STUDY
The curriculum and main focus areas of study for the school ranged from skill based classes like Virtual Reality to theory based subjects like Post truth Politics.
I created a display typeface that could be used wherever the words appear as characters through the visual imagery.
If facts are subjective and science a liberal conspiracy, then S.A.D. invites you to create your own alternate reality with VR, AR, holographic installations, single-source news feeds and more with a critical inquiry into the idea of 'truth'.
Brand merchandise for the outgoing class of deniers.