The goal of this project was to create and brand an event, I choose to do a nation wide outdoor music festival that would be held at different National Parks across America. The festival features concerts by popular indie bands at Bryce Canyon, Mt Rainer, The Rocky Mountains, The Grand Canyon, and Joshua Tree National Park. The end result of this project is a collection of 5 posters, and an album cover that features three songs from each of the bands performing. All of the imagery utilized in this project are images I have taken while traveling.