AKNA Stand Out Campaign
The AKNA Stand Out campaign is an exercise in art direction guided by Glossier art director Alena Jaffe. The campaign is meant to highlight the unique designs that AKNA offers on their cases while also trying to implement their new logo into the final deliverables for the campaign.
Here are my initial working mood boards and design directions for two potential advertising campaigns.
Final designs and mockups
The final designs emphasize the textures and materials that the cases emulate, encouraging customers to stand out by blending in to the textures and patterns around them.
