Putting an end to gender inequality in high-tech industries, Girls In Tech educates and empowers women who are passionate about technology. For this concept project, I created a new brand identity, signage, and swag required for their three day Hackathon event in Dublin, Ireland.
Inspired by the notion of representation and female empowerment, these themes informed the visual language for the event's branding. A vibrant, bold color palette that defies the demure and mundane palette seen in tech-focused events. Putting a face to the brilliant scientists, engineers, mathematicians, designers, and so on, that have paved the way for women.
This project was completed under the guidance of Elizabeth Sprouls at the Maryland Institute College of Art.