ION ORCHARD MALL
10TH ANNIVERSARY
Logo Design
In 2019, ION celebrates their 10th Anniversary and the task given was to create a logo.
With a myriad of wondrous experiences defining ION’s first 10 years, we created the master logo takes on a kaleidoscopic approach, depicting the range of wonderful experiences ION has brought shoppers over the years.
Master Logo
The 10N logo acts as an dynamic modular frame, where “10” houses the various aspects of ION.
Its fluidity comes to life in compelling iterations, the 10 being a window symbolic of the mall’s passion in bringing the finer things in life to all.
As ION pushes the boundaries of art and style in the retail scene, so does this campaign identity, as a dynamic living library of identities that continuously inspires.
Agency: DDB Singapore
Deputy Executive Creative Director: Thomas Yang
Creative Group Head: Edwin Leong
Art Directors: Ng Mei Mei / Sim Li Jing
Copywriter: Liya Razali
