Bad Attitude is a fictional production company which specializes in adult cartoons. The falling letters represent the carelessness of having a bad attitude. Each animation features a "bad attitude-like" scenario behind the logo. The series is meant to be simple, in order to quickly communicate, but exciting and unexpected at the same time.
This project was created with Cinema4D and Adobe AfterEffects. The brief was to design a logo for a production company and create a short animation of it. I decided to create three different versions.