Pyure rapidly found success with their line of organic, non-GMO, stevia-based sweeteners. However, as they grew and added new products to their portfolio, they found themselves in need of help clarifying the brand.
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4c586179058931.5cb74ba80555d.jpg)
Working closely with the team at Pyure, we updated the visual identity and voice of the brand, moving it from a product focus to a lifestyle focus. Using this new voice and aesthetic we streamlined product packaging, developed digital advertising, and created a brand new website from the ground up.
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/2f0cb779058931.5cb74ba804bec.png)
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1741f179058931.5cb74ba805b84.jpg)
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c68d9a79058931.5cb74ba804efc.jpg)
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/1c424079058931.5cb74ba80582f.jpg)
![branding graphic design packaging design Advertising art direction UI ux stevia sweetener Retail](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cf2fbc79058931.5cb74ba805257.jpg)
(Work created at Our Man In Havana)