• EITHER/OR
    The assignment was to create a fictional design studio for ourself and come up with an identity system for it. The design studio that I created was called Either/Or, and the brand concept and identity system was built around the idea of duality, intersections, Venn Diagrams, Set Theory, and logical disjunction (which describes an either/or statement). Below is the concept, process, and the system applications for promotional material for Either/Or.
  • Target Audience
  • Logo Exploration
  • Application 1: Resume
  • Application 2: Letterhead
  • Application 3: Business Card (1)
  • Application 4: Business Card (2)
  • Application 5: Launch Poster (1)
  • Application 6: Launch Poster (2)
  • Application 7: Tote (1)
  • Application 8: Tote (2)