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"YOHO" (You Only HBL Once)
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To commemorate and encourage Nike China’s high school basketball league (HBL) players,
we aimed to get the wider community to take notice of the league and its players and at the
same time inspire basketball kids in China to pursue their own basketball dreams.
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Beijing NO.4 High School
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Gunandong PanYu High School
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ShangHai WuAi High School
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Art director: James Qu + Kim Liu
Head of design: Fish ho
Designer: John yao + Benson pang + He fan
Head of design: Fish ho
Designer: John yao + Benson pang + He fan
