Project Description
Invent a name, logo, and create a branding system for a new wholesale store. Apply the package branding to three different products which vary in format (i.e. vertical, horizontal, cylinder, etc.)
Wholesale warehouse stores like BJ’s, Sam’s, and Costco have met consumer needs for high–volume, low–cost products for many years. They even sell vacations, cars and furniture.
A new wholesale store is opening near you! Based on the model of automated storage and retrieval
systems found in large university libraries, (see http://mansueto.lib.uchicago.edu/asrsv3.avi) customers
place their orders online prior to arrival and pay a deposit/non-refundable restocking fee in case
they don’t show up or don’t arrive within their 15 minute appointment window. Upon arriving
at the store, they proceed to a drive–through where they pay and their products are loaded for
them into their vehicles before departing.
This new system makes shopping fast and virtually effortless, It would also decrease the warehouse
footprint necessary to conduct business.
Design Brief
Competition: Costco, B.J.'s, Sam's Club
Audience: Small companies as well are large families with kids
USP: Drive through speed and ease
Communication Points: (1) we save you time and money, (2) we make shopping fast and easy, and (3) Busy business owners and families with kids need more time, less stress, and more purchasing power.
Grade Received: TBA
