I chose to re-brand Amy’s organic food. My goal was to design a fresh and eye catching re-brand to attract customers outside of Amy’s regular market. I chose to keep the language, type and graphics clean, bright and bold. This is to attract customers from across the isle to the freezer door or the shelf of soup at the grocery store. All of the colors are inspired by ingredients in their products. This re-brand of Amy’s organic food is fresh, bright and displays an organic reference as well as the character of their flavorful products.