RUNDSCHAU REBRAND
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BR Rundschau is the news program of the Bavarian broadcast station BR Fernsehen.
It is among the network's most watched programs and has been a local staple since 1979. At FEEDMEE Design we took our responsibility to modernize the Rundschau brand very serious and created a concept that would not only focus on graphics but take all aspects of the audience’s experience into account. We created a very adaptable and modular grid system with the goal of leading the audience through even the most complex information in a seamless step by step matter.
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awards: Art Directors Club Silver 2017
CREDITS
CLIENT: BR FERNSEHEN
AGENCY: FEEDMEE DESIGN
CREATIVE DIRECTOR: Susanne Frericks
ART DIRECTOR: Thomas Gugel & Julia David
PRODUCER: Tina Haffke
ANIMATION: Jörn Westhoff, Christian Kaufmann
SET-PRODUCTION: Kuby Design
ART DIRECTOR: Thomas Gugel & Julia David
PRODUCER: Tina Haffke
ANIMATION: Jörn Westhoff, Christian Kaufmann
SET-PRODUCTION: Kuby Design
