Changing the perception of West Bromwich for Sandwell Council
West Bromwich is known for its football team, and very little else.
So when we were asked to come up with an idea to ‘rethink West Bromwich’ as part of its regeneration scheme, we did just that.
We created a brand that would not only make the locals rethink, but businesses and investors too. West Bromwich is now bucking the trend with the construction of The Public arts building, a new college, shopping centre and Europe’s largest Tesco.