The logo is a combination of Wicca and witchcraft elements. The logo mark is made of three perfect circles within a perfect circle. In Wicca and witchcraft the circle is used as a protective barrier when preforming rituals and to help concentrate the energy created during rituals to make them stronger. The typeface is a serif font, Mrs.Eaves, to call back to the serif and script fonts used in old spell and potion books. The middle element of the logo is the knot of three which in this case bond the three types of wine: white, red, and blush.The end elements are the horns of Odin which is the symbol for celebration. 

The bottles are more stout than traditional wine bottle, and each one has a wax seal of the logo on the top to look like potion and old apothecary bottles. Each bottle has a tag with a nice spell or charm that represent the three basic principles of mindfulness.