ABOUT THE PROJECT
is a brand of contact lenses aimed at young people, including all eye care products made with volcano water in Japan.
Naming
Mount Fuji is undoubtedly a work of natural art, perhaps the most famous tourist spot in all of Japan. And with all its delicacy, it also exhibits a lot of strength and rigidity. We use the Vulcan name in reference to this giant.
STRATEGY
The main challenge was to create a brand that would appeal to a young adult audience looking for eye care products(contact lenses or lens cleaners) with something more, in this case we use as an appeal the raw material of the products that is volcanic mineral water.Using a few icons of Japanese pop culture, we have been able to destroy the serious and formal image that most products on the market present, but always putting the benefits that the raw material brings to you.
