BREAKING STEREOTYPES
Nile delta governorates as touristic destinations
Stereotypes are a generalization of a belief or a concept about a certain group or class of people. They include sets of ideas about someone, someplace or something.
Problem?
Videos, Online search and even Ads promoting tourism in Egypt display holiday destinations as certain places with important cultural monuments. Places like Kafr El Sheikh, El Sharkeya, El Monofeya , etc. are not considered holiday destinations although each place has its own distinctive activities and beautiful places to visit.
Videos, Online search and even Ads promoting tourism in Egypt display holiday destinations as certain places with important cultural monuments. Places like Kafr El Sheikh, El Sharkeya, El Monofeya , etc. are not considered holiday destinations although each place has its own distinctive activities and beautiful places to visit.
Solution?
To motivate people to explore Nile Delta Governorates and embrace their unique beauty.
Since traveling requires a massive amount of planning, i decided to tackle this problem and also manage to break the stereotype.
Travel journal
Post card and Luggage tag
Final Outcome
