The flow of this book is the chronological order of company events and news. Starting from the beginning in 1947, carrying through 2017. The first few spreads are an introduction, the logos over time, and the leadership over time. Then there's a spread that has an overview of a 10-year timeline, with highlights expanded on in the subsequent pages. It's difficult to show online, but the cover is a blind emboss of the 70th Anniversary logo (that I also designed). The paper is a silk cover, with a soft touch varnish, and spot gloss throughout.