IMM Brand | Design System
IMM or Ideas Made Measurable is an agency in Boulder Colorado with tons of great people. During my short time there, I started to develop a new brand language as well as a design system to use in creating their new website.
Sample page on a vertical iMac
Since they are located in Boulder, I thought it was good to use nature as an influence, everything is related in some form or another to the natural world.
Below is a sample home page, using the elements from the design system.
My time was cut short because of funding but I did manage to get it to about 90%. Here are some of the core elements for their 2019 design system.
