I wanted to give Krispy Kreme a fresh new take by branding this iconic American staple as a product that doesn't take itself too seriously. This campaign is targeted at young adults who are looking for the perfect carefree snack to match their fun, youthful lifestyles.
Print Campaign
The colorful images and clever, quippy headlines in this print campaign convey the message of the campaign in a simple and direct way. The tagline "Let your eyes glaze over." is a fun play on words that invites viewers to join in on the Krispy Kreme way of life. and relax with a sweet treat.
Smartphone Application
This playful smartphone application invites users to "glaze" their own gazes by taking or uploading a photo of themselves and choosing their favorite Krispy Kreme doughnut as an accessory.
