For many, Milton Transit is the primary means of travel to and from work, school, medical appointments, community events and social activities. As Milton Transit accessibility improves, everyone benefits, leading to improved connectivity and increased ridership.
Milton Transit’s branding underwent a transformation during the redesign of the Town of Milton’s logo. The design needed to reflect a fresh, approachable aesthetic. Milton Transit Access+ is a sub brand of Milton Transit that targets users with disabilities.
The refresh of the Milton Transit Access+ brochure marked the launch of the new accessibility identity. Since the targeted demographic was those with a disability, large type, accessible colours and strong hierarchy to reduce cognitive load were carefully considered.
The brochure indicates Milton’s commitment to accessibility. Additional Milton Transit+ projects have followed the design standard set forth from this brochure. While relatively new, the response from the public has been unanimously positive.
