How is a project created?
Framework project
What does the object make you think of when you first see it?
ZIGULI (Fruit juice drops for children)
MEDICINE DISPENSER
CONTRACEPTIVE PILL DISPENSER
brightly coloured
practical
fits in handbag
handy pocket size
waterproof
for young people
useful
Commissioning client
Pharmaceutical company (e.g. Bayer, Pfizer, GlaxoSmithKline, Johnson & Johnson, Alcon, Allergan, Solvay, etc.)
Brief
/To acquire a new market
/Market diffusion (sales and marketing)
/Contraceptive: poorly developed information line (work on communication and also information)
/Information campaign through: clinics, schools, web, call centres
/Product line for young people
/To create help-desk
/To create an innovative contraceptive line consisting of: pill dispenser, condom packaging, lubricants, automatic vending machines for pharmacies, counter top merchandising stand, product informative notes, brochures, flyers, ad sheets, free samples
Commissioning client study
The term SOMA comes from the Greek word soma and means “body”. In Philosophy the term “body” again suggests the common language meaning, where body refers to every being that extends in space and can be perceived by the senses. Body can be broken down into: man, woman and child, therefore it can mean humanity in its entirety and therefore “MAN”.
The cosmic intellect or NOUS (Nùs), which can be translated by Thought or Intellect, is an expression introduced by the Greek philosopher Anaxagoras to refer to the primordial driving force of the universe. It steps in to create order out of the primordial chaos and is responsible for the creation and differentiation of the elements.
In the case of Victor Frankl intellect (therefore nous) means SPIRIT, a different element to matter
Somanous logo
Who are Somanous?
Somanous is an international group with key functions in the Health and Contraceptive sectors. Its mission is to supply products and services that may be useful to man and improve quality of life. The Somanous Group business activity is organized into three key companies representing the main business sectors in order to prioritize innovation and growth:
/Somanous HealthCare (contraceptives)
/Somanous Pharmacy (over the counter products)
/Somanous Research (HIV/AIDS research)
The key companies are largely autonomous so they can provide the ideal response to market requirements. For this reason, constant optimization of the product portfolio, production processes and also new product development are of primary importance.
As a firm with a long tradition of research, Somanous invests in technological progress, in the awareness that innovation is the cornerstone of competitiveness, growth and therefore future success.
Somanous is a multinational recognized for its product quality, extremely professional human resources, excellent performance and innovative abilities.
Corporate Identity
What is corporate identity?
The expression “corporate identity” refers to the image a company possesses or tries to achieve with the public in order to stand out among its competitors.
It represents the most profound and spiritual brand form. Corporate identity provides a definition of the “core” or nucleus (core identity) of the company which, being generated by its founders’ values, creates the company vision and mission.
Advertising page
Experience and values
The Somanous philosophy is based on these two main characteristics.
Experience includes knowledge obtained by involvement gathered over time. Values are the foundations upon which the life of every single individual develops.
Indecision, habit and the inability to find alternatives are some of the obstacles that can be found in a person’s development these days.
The message that Somanous wants to transmit is that it is a pharmaceutical company based on values and experience which our society is slowly losing nowadays to make way for the frenzy and similarity of individuals. Somanous instead wants to bring out the “diversity” in each of us and make us rediscover the past values that are now slipping away. This is where the advertising page headline comes from, linking elements of when we were children: milk, our spelling book and the alphabet with their features that take on significance for the company: good, educational and elementary. They use a metonym focusing on the substitution of the image of the object with another representation whose relationship is a strict logical bond. A full layout occupying the entire live space is used for the page structure. The elements are in strategic points, creating a reading framework for the reader, from the visual to the logo and moving up to the headline.
