I designed a presentation for Foot Locker's proposed 2018 spring and summer collection. The ideal customer they were looking to attract are young contemporary and stylish men who would not only be into basketball, but also into music, art, and pop culture. 

I prepared a library of vectorized drawings to use throughout the presentation; maintaining the hand-drawn vibe but slightly adapting it for each brand and each shoe. Even though these would be still images, I also considered the implied motion of each line, making sure it looks as fast, elegant, and efficient as the ideal basketball sneaker.