As part of a primary health management company's restructuring process, a project was undertaken to develop marketing strategies aimed at increasing awareness and making their branding more attractive and visually appealing. The team's main goal was to create a more recognizable brand identity, as most of the medical practices under the company's umbrella lacked distinctive logos and only relied on the name of the doctor in charge.

To address this challenge, the project team embarked on designing a set of friendly logos that drew inspiration from the nature of the business, patient-doctor relationships, medical instruments, and families. The logos were meticulously crafted to ensure versatility across various surfaces, regardless of color or size. Additionally, a comprehensive brand sheet was created for all the logos, ensuring consistency across a diverse range of media, including websites, social media platforms, outdoor and indoor signage, leaflets, flyers, local newspapers, and more.

The result was a collection of visually appealing logos that effectively communicated the company's brand identity and helped increase awareness of their medical practices. By creating a consistent and recognizable brand image, the company was able to better position itself in a competitive industry, ultimately leading to increased success and growth.