HOMETOWN FOOD FACE 2019
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When you walk through the doors of any Wieden+Kennedy office, you don't see awards; you see portraits of the people who work there. So in 2019, Wieden+Kennedy Shanghai revamped their portraits with a concept titled “HOMETOWN FOOD FACE.”
We used these new portraits that bring to life one of the most important aspects of local culture—food. The idea was simple: each employee selects a food from their hometown, consults an art director or designer, then crafts a costume that highlights their favorite food and their face. Because Wieden+Kennedy Shanghai is a cultural melting pot with more than 20 countries represented, the imagery is richly diverse and filled with personality.
We wanted the portraits to be colorful and fun, with simple studio lighting that allowed the exquisitely handcrafted costumes and employees’ faces to shine. One employee from Beijing created a regal portrait with the local style of hotpot. Another employee from Qingdao created a beautiful tiara from seafood. An employee from Shanghai used the city’s famous “hairy crabs” as hairpieces.
The result was a lively and delicious in-house gallery of portraits worthy of Michelin Stars.
W+K
ECD: Ian Toombs, Vivian Yong
Project Leader: Fish Ho
Producer: Juni Zhu, Yilia Chen, Stone Xue
Art Direction & Design: Fish Ho, Helen Yu
Photographer: Zheng Gao
Retoucher: Changqing Lee
Props: Stone Xue, Helen Yu
Production Assistant: Nina Wan
Art Assistant: Meng Meng, Frankr Ran, Zhangzhe Peng, Shirley Wang, Deer Sheng, John Yao, Fan He, Vicki Dang, Follen See, Christy Chen, Jane Gu
Video: Jimmy Wong, Juni Zhu
Copywriter: Christy Chen
PR: Min Song, Zheng Gao
Purchasing: Yilia Chen, Stone Xue
Cook: Ayi Zhu, Ayi Feng, Ayi Xu, Helen Yu
Finance: Claude Xu
Special Thanks to all W+K Shanghai people participated.
Partners
Producer: Harry Guan
Lighting: Harry Guan
Lighting Assistant: Quan Hugang, Qiang Chengfa
Photography Assistant: Harry Guan
Make up & Hair stylist: Linda Leong, Vivian Cao
