Eat Yourself™ Exhibition
What is Eat Yourself?
Eat Yourself™ is a game for smartphones and tablets about a flying pig who eats himself in the pursuit of happiness.
Who made it?
Eat Yourself™ was designed, illustrated, and coded by Jason Mathews Gottlieb for his Graphic Design MFA Thesis at MICA.
What’s the story?
Pinky the Pig discovered the Universal Truth: Eating Food Is Murder! The Solution? He must avoid eating food, and eat himself instead! Only then can he transcend this pig-eat-pig world and turn into a magical star!
What’s the goal?
The goal is to guide Pinky the Pig through an onslaught of friendly food, and destroy Eat Inc.’s army of sinister snack-dispensing airships! Will you overcome gluttonous evil? Or will you give in to temptation and devour your cute foodie friends?
It all started with the question:
How could one sell Self-Cannibalism?
How do you sell something so abhorrent?
With lots of hard work, and some intelligent design, even the most unappealing thing can become delectable!