Dead Signals / Joining the Dots
"Joining the Dots" is an initiative by London design agency Dixon Baxi, a celebration of the spirit of collaboration. A simple idea. A consistent frame for a multitude of work. A single dot, each representing one collaborator, each a connection to another. Each collaborator is given a template of a dot in a fixed position on an A2 poster and interprets this in their own way.
Our contribution plays on the friction of analogue vs. digital and the extinction of technologies along that way. What was once considered high-tech has all too often become completely obsolete, with the cycles getting shorter and shorter.
This dot pays tribute to the analogue TV test signal we know from our youth – a symbol of quietness and transmission-free time that has been all but erased in today’s always-on culture.
