Triptik is an imaginative design studio founded by a graphic designer with a painting background. We consistently use ‘sets of three’ for our brand identity, as the word “triptych” implies. These sets can be either regular or irregular compositions. The logos ‘3’ and ‘triptik’ can not be used together unless they are used as graphic elements for artworks. Light yellow is used to build the young and cutting-edge concepts of the studio, along with black and white, which reinforces out stability. Sans-serif typefaces are being used for logos a lot recently but I wanted a timeless and slick serif font for the logo.