Branchburg World Fair - Flexible Identity System
Branding, Mural design, Logo Design, Proposal Book, Mascot Design, Tickets, Motion Graphics, and Web design
Branchburg 2023 is a flexible identity system for a World Fair in my small hometown of Branchburg, New Jersey. My hometown is very traditional in aesthetic as well as mindset. Being a small town we are close knit resulting in a strong sense of community. The fair will introduce Branchburg to urban design and total design of a space; enhancing the environment to be more creative and triggering forward thinking.
Excite Disrupt Expand
The Branchburg World fair aims to excite, disrupt and expand the community in a good way. Bringing excitement to everyday life, to create a disruption in the rigorous schedules, and not only expand the already active community but expand their sense of community to the world.
Adobe After Effects
Before creating any type of design for this system research was completed on Branchburg and its history.
Creating Structure through Collage
To gain a sense of direction and structure to the Identity system I did an exercise where I manually created 6 timed (3 minutes) collages using magazines. This exercise helped to expand beyond the rules of design and be a bit more free resulting in more experimental compositions that I otherwise may not have explored. Then I chose the collage that was the most interesting and created my system. I chose this collage as the large black shape deemed potential to provide a strong grid system. The collage structure played a huge part in my mural design and style guide pictured
Posters created to promote the fair, events that will occur and guest speakers.
Publication with proposing the idea of the fair and mission statement.
Attendees will choose either printed or digital tickets. The digital tickets are motion gifs and have a QR code which would be the ticket security.
"Burg" the Llama is the mascot of the world fair.