Cordier Ludovic
project: branding / deliverables: logo, business cards, letterhead design, transport van livery
Local heating and plumbing specialist Ludovic Cordier keeps high standards for quality and service all the way through his projects, and beyond. Therefore, he wanted a logo that didn't hold any of the industry's clichés - a flame for heating or a drop of water for plumbing -
The graphic symbol is actually a very square version of his initials LC, but given that it has been tilted 45 degrees, it can also be seen as an abstract image of a house, where you have both a visible, and invisible aspect of everything that has to do with heating and plumbing, or in other words above and below ground.
